Undie Party

Look good naked? - Desigual down in Soho is a funky little shop with a unique approach to marketing: Get people to show up almost naked and you'll make a lot of noise for your store. Mission Accomplished. The first 100 people to show up tomorrow morning in their underwear get to pick out a free (2-piece) outfit. Everyone else (if you don't get in line at 7am) gets 50% off. The store opens at 9am. If you're into graphic tees, patchwork denim, and "I can wear this because I'm cooler than you" clothes, this is the place for you. But if you do this, just know you'll not only get a free outfit, you'll probably be on the next viral video on YouTube. 594 Broadway at Houston.